In this case, Parachute sheets contain no harmful chemicals or synthetic softeners, and more. Through storytelling and data-driven content, his focus is providing valuable insight and advice on issues that prospects and customers care most about. For example, if you’re targeting people who may not have heard of your brand, you can build a series of lookalike audiences based on people who’ve bought from you or are on your Messenger subscriber list. The only thing I might leave open is my landing page for inspiration. Get your audience to stop scrolling on their feed. In Facebook ads, the rule of thumb is for marketers to focus on the image. With the emphasis on using as little copy as possible to entice readers, ad copy has to target specific types of users. That’s an important place to begin. If your ad has really strong visuals but the copy is mediocre, you’re missing out on a huge portion of your market that’s more likely to read your ad. Check out these simple tips to create copy that converts. Make different ads for different audiences. If your ad copy isn’t good enough, they won’t click the ad. Consumers come with  short attention spans. Keep these top tips in mind and customize to your brand to make a video with a message in minutes. No fluff, just a clear call-to-action to get their hands on your free content that will allow them to [insert the solution you provide]. The right Facebook ad copy can have a dramatic affect on the performance of your ads! . Write everything that comes into your head. Something that pops in this ad is that certain words are written in ALL CAPS. In this article, I list 15 Facebook ad copy examples. Yet something about the ad caught your attention. But you’ll also want to make sure your copy is recognizable and in line with your brand. What makes this ad work? The copy, together with dynamic Facebook ad targeting, helped the retailer achieve a 75% increase in return on ad spend, and a 33% decrease in cost per purchase. They ran a separate Facebook video ad with a “Shop Now” call-to-action button to encourage potential shoppers who were ready to buy to go ahead and make the purchase. Create a Facebook Ad that delivers with this Facebook Ad Copy video template. And part of that puzzle is the ability to write effective Facebook ad copy. I seriously geek out over targeting. If you’re not sure about making a purchase, what’s one thing that might encourage you to jump on a deal? Launching a Facebook ad campaign is fairly easy. The first three strategies focus on demonstrating how you understand a target audience. That’s when the decision will be made on whether they click your ad or not. I’m coming for you! The first line of the Parachute Home ad below speaks directly to their target audience and a problem the brand knows the audience has, by asking the question: “Sleep hot at night?”, and gives the offer as the answer immediately after. Individual results may vary. If you want to use classic tools like paper and pen, go wild. Why It Works: The ad copy is short and conversational in tone. Now that you’ve got some great Facebook ad examples to model, you might want to dig deeper into how the different Facebook ad formats work. Just remember: we’re leaving people OUT of the party.). In the world of Facebook ads, content isn’t king. Launching a Facebook ad campaign that ROIs, however, is another story. For each rule I’ll also give you an example so you can see some of these techniques in action. Branding + Website design by Public Persona Studio. The image is what draws the eye, but the ad copy is what seals the deal for the click. Avoid all mention of your brand.. Good copywriting functions as a … The landscape of Facebook is way overdeveloped. This isn’t a medium where you can let the image speak for itself and expect results. When it comes to writing Facebook ad copy, your image and text should tell a story and relate to each other. The ad copy supports the image. If you were reading a page from your ideal customer’s... 2. Ask yourself the following questions before you begin crafting your campaign: This can be a lot of stuff to pack into one ad. It's not about copy and design working together. A limited time offer. How to write Facebook ad copy that gets the RIGHT people to click: Get it inside Absolute FB Ads + Support Group. (Thanks guys!). A lot of people hate it just as much as I do, so they’re happy to hand that part off to someone else. The photo is seasonally appropriate for an ad run during the summer. As people scroll, the first thing that’ll catch their eye is your ad image/video. Including a timeframe in your Facebook ad copy immediately triggers anticipatory regret, which in turn can lead into a conversion. Just like your Facebook ad copy needs to be relevant to your target audience. The reminder of a new season requiring a new wardrobe gently pushes people to take action and hit the “Shop Now” button.

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