Tracking the behavior of competitors so as to maintain a competitive advantage. A smart intelligence operation can serve as an early-warning system for disruptive changes in the competitive landscape, whether that change is a … PROGRAMS Competitive Intelligence Basics Intelligence Reporting and Communication Scenario Mapping Techniques Intelligence Mind Traps Early Warning Systems Strategic Market Intelligence In-house CI Centers Competitive Technology Intelligence Counter Intelligence Critical and Creative Thinking Used by brands to monitor and analyze the evolution of its industry. A competitive intelligence program (CIP) is a formalized process that evolves. For a company, there are innumerable ways how you can gather competitive intelligence. And finally, the size of the company is immaterial when it comes to having a competitive intelligence program. Learn from the Mistakes of Other Companies SLA is pleased offer the Certificate Course in Competitive and Decision Intelligence, in partnership with Knowledge inForm.. SCIP - Strategic & Competitive Intelligence Professionals provides best practices, great ideas, tools, templates, and networking for strategic, competitive, and market intelligence professionals around the world. Competitive intelligence programs uncover and analyze market and competitor activity to provide actionable intelligence. We help members take the gut out of critical strategic decisions. The neighborhood Chinese takeout needs competitive intelligence as much as a Fortune 500 company." Competitive intelligence tools help modern marketers to track their competitors’ marketing strategy in order to better understand the market. Competitive Intelligence Use Cases. Then we interview sales, marketing, product development, R&D, … Jump-starting Your Competitive Intelligence Program. SCIP is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. We start by interviewing key executives to identify their understanding of and need for competitive intelligence. We have helped companies develop CI programs since 1985. Established in 1986, today the Strategic and Competitive Intelligence Professionals (SCIP) organization has over 50 chapters around the world, with individual members in more than 50 nations. — Jay Dwivedi, President of Xinvest Consultants. If you do not have an active competitive intelligence program in your company, here are a few that can help you get started: Use … Scale your competitive intelligence program. Find out more about the competitive portal. Competitive intelligence is the systematic process of observing and gathering relevant information about the external environment of your business, analyzing the resulting data and distributing insights within your organization in order to make informed business decisions. Deploy AI and NLP technology to get predictive, personalized and immediately actionable intel that will keep sales teams informed, confident, and smart when differentiating against the competition. Competitive and Decision Intelligence Certificate Program Details.
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